Colleges, universities and nonprofit organizations today are operating on ever-shrinking budgets, with increased scrutiny on every expenditure. Direct mail is the most effective marketing channel with the highest rate of conversion for reaching out to prospective students, alumni, donors, and other stakeholders. Not only does undeliverable mail incur unnecessary spending, but it can lead to potential lost donations and even donor drop-off. 

Nonprofit organizations must account for every dollar that can be saved or raised. Direct mail fundraising already requires an initial investment of time and money, from printing and production to postage expenses. It is critical that each piece of mail contributes to a positive return on that investment.

Discounted postal rates are a significant benefit to nonprofit organizations. However, many organizations are not aware that undelivered nonprofit mail goes back to the USPS to be recycled. As a result, no insight is available to organizations about mail that does not reach recipients… how much of their print and postage budget is being wasted… and how much potential revenue is unrealized.

The good news is that PreSmart provides easy-to-use tools to improve deliverability of mail files, both active and lapsed, so you can re-engage with donors who have been deemed “undeliverable” in your database… all right from your desktop!

Maintaining up-to-date files means more mail gets to the right place and person. This translates into more revenue because less money is lost through the process. It also ensures that you reach the largest number of students, members and donors so you can keep your mission growing and successful.