The PreSmart Difference:
Identify Delivery Risks Upstream
Transparency & Control
Easy-to-understand address list accuracy reports generated before mailing let you track savings by business units, with a detailed paper trail for audits.
Immediate Data
Every time you “PreSmart” your list, a custom dashboard provides immediate information you need to take corrective action and quantify savings.
Postal Consultation
1:1 access to our Postal Solutions Advisor, to interpret USPS® policies and guidance on maximizing the benefits of your postal spend.
Smarter Decisions. Better Mail. Improved Results.
PreSmart’s upstream address intelligence and decisioning platform goes beyond traditional address verification. Rather than simply identifying invalid addresses, it determines the best action for every record before production. For organizations that use direct mail or customer communications, an upstream decisioning platform sits before production systems and answers questions such as:
Is this record complete and accurate?
Should this piece be mailed, held, corrected, or suppressed?
Can the address be repaired automatically?
Is there a less expensive or more effective delivery channel?
Does this record comply with business rules and regulatory requirements?
One Platform. Multiple Lists. Better Data.
Different address data lists have different goals. For existing customers, the objective is data stewardship and ensuring critical communications reach the intended recipient. Prospect data presents different challenges because the recipients may have no existing relationship with the sender. The emphasis shifts toward marketing efficiency, campaign performance and ROI.
With higher postal costs, every undeliverable or unnecessary mail piece represents avoidable expense. Upstream decisioning helps organizations spend only on records that are most likely to succeed, improving both operational efficiency and marketing effectiveness.
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